MIT’s Sloan Management Review is a fantastic business magazine with archives going back 50+ years. In the interest of keeping their readers engaged, they undertook a project of massive proportions – moving toward a digital existence.
I was brought in at the earliest stages of wireframing. We iterated a ton on what it means to be a magazine in the tablet age. Ultimately, we took a very readability-first approach. It is a joy to read these articles on a retina tablet screen.