MIT’s Sloan Management Review is a fantastic business magazine with archives going back 50+ years. In the interest of keeping their readers engaged, they undertook a project of massive proportions – moving toward a digital existence.
I was brought in at the earliest stages of wireframing. We iterated a ton on what it means to be a magazine in the tablet age. Ultimately, we took a very readability-first approach. It is a joy to read these articles on a retina tablet screen.
A local client came to me with an MVP that needed to be skinned. The client and I quickly realized that we needed to re-wire some of the screens based on feedback from users. This was not a huge investment since we already had a working prototype.
I ended up wire-framing all of the screens that had gotten any feedback – that ended up being about 1/3 of the screens. After moving the wires to a prototype we got the app back into the hands of some testers and we made some final tweaks before I moved into the design phase.
The excellent design team at eBay has lofty goals for this property and I had the great opportunity to help design a whole slew of new features that were added to the app. I worked in conjunction with their in-house designers on concepts and implementation.
This project involved tons of UX studies on new sections of the app. And I had the opportunity to design a bunch of these new features, including the updated custom navigation bar.
I love to work with passionate people and products that I believe in. This was a perfect marriage of the two. Andy built a genius product that he markets rather effectively.
I was given carte blanche to design the site with my best judgement. We ended up with a site that not only appeals to the end user, but allows casual inquirers a very clear path to understanding the product.
This project was a real challenge – create responsive wordpress templates that would be used by 150+ businesses.
This project was my first foray into creating a custom set of vector icons to be used on the web. It was a practice I’ve been trying to include in all future projects.