MIT’s Sloan Management Review has archives going back 50+ years. In the interest of keeping their readers engaged, they undertook a project of massive proportions – moving all of that content toward a digital existence.
I was brought in at the earliest stages of wire framing that digital experience. We iterated a ton on what it means to be a magazine in the digital age. This approach led to much of our time being spent refining the reading experience and ultimately on a layout framework.